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Betting big on shopper marketing | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Sheri Pearson

I understand that times are tough. I’m seeing similar behaviours to 2009 where cutting costs was the priority, but this time what I’m also seeing is a lot of bad POS.

http://strategyonline.ca/2015/04/20/betting-big-on-shopper-marketing/
 

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